Running a business isn't always pretty — and tonight, you’ll see the real side of what it takes to build Apex Protein Snacks from the ground up. Episode 2 of The McBee Dynasty airs tonight at 9/8c on Bravo (streaming tomorrow on Peacock), and this one dives deep into the pressure, decisions, and nonstop work that go into launching and scaling a premium meat snack brand.
If you've ever wondered what it's really like behind the label, now’s your chance to see the mission — and the madness — in action.
💼 From Cattle to Collagen: Apex Behind the Scenes
This week’s episode pulls the curtain back on:
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🧠 Product development challenges
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📦 Scaling a farm and ranch based business
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🤯 The weight of entrepreneurship
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💥 The personal toll behind professional growth
You’ll get a raw, unfiltered look at the pressure Steven McBee Jr faces as he fights to keep quality high, customers happy, and the family legacy strong.
🥩 Why Apex Protein Snacks Are Built Different
Behind every meat stick is a commitment to real ingredients, real nutrition, and real results:
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✅ 15g of protein per stick — no fillers
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✅ All-natural ingredients, no shortcuts
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✅ Bovine collagen added for hair, skin, and joint health
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✅ ❌ No added nitrates
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✅ ❌ No MSG
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✅ ❌ No gluten
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🧑🌾 Made in the Midwest on a family-run farm
We don’t cut corners — because our customers don’t either.
