Joel Burham

 The most important things in life for me definitely start with my Faith in God.  Through my Faith in God and living by His divine purpose in my life has been the cornerstone to all my relationships, tight family group and receiving blessings beyond what I could have ever imagined.  Following my Faith is my Family.  My family means the world to me and I couldn't imagine life without every single one of my family members.  God is good.

My greatest source of inspiration is derived from a multitude of sources.  I have many inspirations in my life but I would say the greatest of them has been surrounding myself with great people.  People who drive me and inspire me to do better, be better and contribute towards a path of mutual growth.  Steven Mcbee, Owner of Apex being one of those individuals.  Inspiration in life is rooted in great people!

Defining adventure for me is being presented with a challenge.  With challenge in life, comes adventure.    Jumping into the mountains of Utah to chase high country mule deer with a bow, run and gun style hang and hunts for mature whitetail in the midwest, going into new business ventures with unknown variables on the line,  it all requires an extraordinary amount of effort and unique challenges.  Adventure is what we strive for in life. Adventure often times will define our legacy. 

My favorite outdoor memory is 100% without a doubt taking my father on his first ever big game hunt (Whitetail) at the age of 64.  I grew up in a family that didn't hunt, let alone bowhunt.  I took up the Lifestyle around 11 years old and never turned back.  My growth in bowhunting over the years helped lay the foundation for other family members to take interest including my Dad.  Although our first hunt together was "unsuccessful" in terms of harvest, it was a monumental success in bonding and exposing my father to the adventure and purpose that hunting provides.

The Apex brand stands for Adventure, Outdoors and living a healthy lifestyle.  These staple attributes within the company directly align with my vision in life.  "Whitetail Fit" was born from my passion for both hunting and fitness.  The Apex products are made from 100% natural ingredients, right here in the USA out of small town Missouri. I have personally visited the Meat and production facilities and I am blown away with the level of cleanliness along with knowledge and quality of meat that goes into making the Apex products.  That is a company that I can get behind.  Within the Apex product the Macronutrients are incredible.  High Protein, meat products that taste incredible and easily fit into my everyday life. Apex is what's up